"No Japanese motor race is complete without a parade of race queens, long-legged models in daringly skimpy costumes adorned with the colours of their team and its sponsor. The race queens attract a lot more attention than the cars, attracting devoted fans who jostle to snap photographs of their idols. Race queens embody the cult of 'kawaii' or cuteness, which you see all over Japan, peddling an image of doll-like beauty and unobtainable sexuality. But there is no stigma attached to being a race queen in Japan. In fact it can be the quickest path to a more glamorous career as a TV actress, or as a 'campaign girl', used to promote the products of one of Japan's top corporations."